Have you recently reduced or removed your marketing and design budget? Did you ever have one?
In difficult financial times it is often hard to see the importance of this expenditure. Yet there is a great deal of evidence to support that organisations who think creatively and invest in creative services are far better set to survive and eventually prosper. If you currently employ a creative agency, they should be looking to find alternative ways to help you communicate with your audience, or using creativity into other challenging areas of your business, even with a limited budget. If they are, then we applaud them. More than ever the health and public sector are in need of creative ideas and fresh approaches.
We are always looking to help organisations look at creative involvement in the bigger picture of their business. Specifically, during the year ahead key members of Cynergy are focussing their attentions on our local area, developing a range of campaigns and initiatives. We exist to communicate issues that matter, and the North East is never short of areas where creativity could help to disseminate, challenge or potentially solve an issue. We are looking for local organisations who are in need of creativity. Someone to listen to their ideas, to help them engage with their audience, to develop and promote their services or champion their cause for now and in the future. So come on all you Teessiders, help us, help you, to create a North East we can all be proud of, email Nick Ball, Creative Director nick@cynergy.co.uk or telephone Sally, Client Co-ordination Manager on 01642 713211
Obviously those beyond our local borders, national or worldwide are more than welcome to throw some creative challenges our way. Our belief in bettering the health and public sector with quality communication and engagement has never been more necessary. We are currently working on ideas to disseminate good practice in health promotion throughout the country so watch this space.
